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Why Airport Advertising?
The airport is the ideal venue to let ideas take flight. Industry-leading business travelers are looking to be informed, and affluent leisure travelers are looking to spend both their money and time. In short, if you're flying, you're waiting, and the airport is a unique environment in which there is a captive audience with guaranteed, substantial dwell time.
JCDecaux is the market leader in Airport advertising, with North American concessions for 24 airports that are serviced by seven sales offices throughout the country.
- Airports in 6 of the top 10 DMAs
- The top 3 international airports in the U.S.: John F. Kennedy International, Miami International and Los Angeles International airports
- Comprehensive DMA coverage with majority of Origin & Destination airports
JCDecaux successfully reaches over 505 million annual airport passengers in its U.S. airports and is by and far the most experienced developer and operator of advertising displays in airports across the country. JCDecaux's U.S. airport portfolio delivers one of the highest concentration of business passengers and frequent flyers in the industry.
A true leader in creativity and innovation, JCDecaux Airport provides a service to this audience, enhancing the airport experience with progressive media technology and special programs. Our products include a wide range of advertising structures of different formats, as well as exhibition spaces, and by customizing these flexible media programs, advertisers' objectives can be met very effectively. JCDecaux offers brands the perfect platform to reach one of the highest-profile audiences in Out-of-Home Media.
On a regional level, JCDecaux Airport is uniquely qualified to improve advertisers' bottom lines by generating revenue through inexpensive, effective local advertising. Low CPMs and monthly costs, coupled with audience quality, make your advertising dollars go further.
Listed below is a timeline of JCDecaux's history in U.S. airport advertising design and innovation:
1990 - Introduced large format spectacular backlit displays to the U.S.
1992 - Introduced large format exterior backlit displays to the U.S.
1993 - First to sell multiple networks of backlit dioramas across several airports
1994 - First to integrate multimedia-themed community partnerships
1998 - Introduced digital plasma screen technology to U.S. airports
1999 - Introduced large format ceiling-suspended banners to U.S. airports
2000 - Introduced vinyl wall wraps in partnership with 3M
2003 - Introduced large format scrolling backlit displays
2005 - Introduced the first Airport Amenity Unit (AAU) in the world
2005 - Introduced the Baggage Carousel "Light Bag" to the U.S.
2006 - Launched the first-ever branded recharge station network - PowerPoles™- for travelers' use
2006 - Introduced the Jet Bridge exterior branding program at JFK, which expanded to LGA, EWR, MIA, and LAX
2006 - First all-digital network introduced at LAX
2007 - At JFK's Terminal 8, introduced the largest digital branding initiative to date in any U.S. airport for Microsoft
2008 - ExxonMobil takes over the digital branding experience at JFK's Terminal 8
2009 - First Innovate Expo / Experimental Lab launched in NYC with interactive TouchScreens and other cutting-edge technologies
2010 - First Digital Interactive Expo launched at JFK's Terminal 8 featuring award-winning, high-tech interactive programs
2011 - MasterCard takes over the digital branding experience at JFK's Terminal 8, and also installs the first-ever concierge lounge in T8's Concourse B
2012 - Miami International joins The Prestige Digital Network, making it the 11th airport in JCDecaux's U.S. portfolio with this exclusive digital program
2013 - Installed JFK's Terminal 1 LED Twin Screens, measuring 15 feet wide and 7 feet high, making it visible to 100% of pre-security passengers
To reflect the ever-increasing changes in the airport environment and to remain on the cutting-edge of media, JCDecaux constantly reevaluates its offerings to advertisers by developing new products, formulas, and concepts. The ability of our group to reinvent itself is how JCDecaux maintains its status as the world leader in airport advertising.
JCDecaux invented the majority of successful advertising concepts and media themes now used throughout the out-of-home advertising industry. While imitation by our competitors is flattering, we recognize that it takes constant innovation to keep heads turning to look at the various technologies and showcases with which advertisers want to be associated.
Number One Outdoor Advertising company in the world
Number One Worldwide In Airport Advertising
With a 27% share of the world airport advertising market and a portfolio of 148 concessions in international airports, including London's Heathrow and Gatwick, Paris' Roissy Charles de Gaulle and Orly, Hong Kong, Milan and Frankfurt, JCDecaux is the number one player worldwide in this field.
The number of airports across JCDecaux's 19 countries is as follows: Algeria (14), Belgium (2), Czech Republic (1) India (1), France (32), Portugal (8), United Kingdom (5), Poland (3), Italy (4), Germany (4), PR China (8), Saudi Arabia (26), Latvia (1), Norway (7), Singapore (1), Switzerland (1), Thailand (1), USA (23), and United Arab Emirates (6).