Air travelers are an affluent, and fashion-conscious group that’s “always on the go.” These trendsetters care about how they look and spend much more on clothes, cosmetics and jewelry than most consumers.

Marketers of high-end jewelry, clothes, shoes and grooming products should reach out directly to this audience. Premium retailers should also market to this audience, both for in-store and online purchases.

A wide array of advertisers has invested in JCDecaux airports to create distinctive brand platforms. These companies understand how airports can create a unique format for their advertising and deliver a highly sought-after demographic that is represented by the air traveler audience.

Scarborough research confirms the importance of reaching the air traveler audience for fashion and luxury brands. When compared to adults in the top DMAs, our air travelers are:

• 95% are more likely to spend over $1,000 a year on men’s business clothing and 79% more likely to spend over $1,000 on men’s casual clothing

• 72% more likely to spend over $1,000 a year on women’s business attire and 58% more likely to spend the same amount on casual clothing

• 50% more likely to spend over $500 a year on cosmetics. These travelers represent 40% of all the adults in JCDecaux Airport markets who do spend over $500 on cosmetics

Please download the document on the right for the full findings.