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Burberry's Proper British Greeting to New York
November 16th, 2012
Iconic British fashion house Burberry is using an exterior sign at John F. Kennedy to greet arriving travelers heading to New York City, acting as the Big Apple’s unofficial ambassador. Burberry has used a multitude of high-profile marketing programs in the past year to set itself apart from other luxury fashion retailers, earning the distinction as “Luxury Marketer of the Year” by Luxury Daily. Their sign at JFK enhances their reach in the U.S., helping Burberry welcome an affluent, cosmopolitan, fashion-forward audience to NYC.