Exploring A Classic

October 5th, 2018



The Boston Museum of Fine Arts partnered with JCDecaux for an innovative campaign to help bring to life one of the most famous children’s book characters of all time. The campaign promotes their “Winne-the-Pooh: Exploring a Classic” exhibit. The bus shelter was brought to life with a balloon on top of the roof and was also equipped with a wooden log as a bench to give the feel of being a part of the beloved children’s storybook.


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