Exploring Guatemala through augmented reality

August 28th, 2018



The Tourism Board of Guatemala and JCDecaux collaborated to create an innovative campaign in Paris Charles de Gaulle Airport, Terminal 1.

 

In May, passengers were invited to engage in a unique experience, ultimately enhancing their travel journeys. Passengers used their mobiles to scan the Shazam logo displayed on the visuals to discover the charming wonders of Guatemala through augmented reality.

 

By revealing the beauty of Guatemala and producing a memorable experience simultaneously, this campaign became very successful and had an outstanding impact!


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