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JCDecaux is the global out-of-home leader in developing digital landmarks, with over 40,513 screens in 22 countries. In 1998, we introduced the use of digital plasma screens in U.S. airport advertising and since then have pioneered from interactive street furniture to setting the digital advertising benchmark with our Chicago billboards and fully-digitized airport terminals.
Advertisers benefit from digital advertising because it offers unparalleled creative flexibility. Their ad campaigns leverage unique social platforms allowing audiences to interact and engage with their brand through messaging, NFC/QR code technology, social media convergence and much more! JCDecaux's digital programs allow advertisers to marry creative content with cutting-edge technology, delivering groundbreaking campaigns that generate major buzz.
Digital advertising also serves as a phenomenal complement to traditional static campaigns. According to The Digital Place-Based Advertising Association (DPAA), spending on digital networks grew 12.6% in 2013 and is set to continue this accelerating growth from here on in.