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Why Airport Digital Advertising?
JCDecaux Airport's digital programs are unique advertising offerings, specifically designed and strategically placed to reach the exclusive airport audience with a premier advertising medium. Whether an advertiser chooses one of our Networks or a singular sign, digital advertising offers creative flexibility that is unparalleled: advertisers can target highly specific audiences and change their messages as frequently as necessary.
All of our digital programs consist of fully-digital, high-definition LCD screens. Using the best that technology has to offer for this medium, advertisiers can display static, semi-static, or full-motion images. Whether advertisers provide news, sports highlights, weather, entertainment or custom content, digital programs provide a valuable service to the airport audience and allows these travelers to connect directly with an advertiser's brand.
JCDecaux has pioneered several award-winning interactive exhibits with a wide range of advertisers who recognize the value of using the digital medium to deliver their messages to one of the most coveted audiences: the airport traveler. In July 2010, we hosted a Digital Expo at JFK's Terminal 8 to showcase these groundbreaking initiatives, which are featured in the attached pdf.