Effective Use of Social Media with OOH

With the growing use of social media as a free way for brands to interact with consumers, out of home advertising can be a strategic media choice and a valuable part of a media campaign.

Out of home advertising provides a constant presence for a brand. This is especially important because it is a way to stay connected with consumers when they are on the move and are not or should not be online. These consumers are in a different frame of mind when they are away from their home or office and near the point of sale. Consumers are making buying decisions when they are on the go, and out of home keeps a brand top of mind.

Out of home advertising has the ability to reach a broad audience, but can also be hyperlocal – letting consumers know about businesses in close proximity to an out of home display or products sold in the area. Increasingly, the medium can and will be used as a direct response mechanism, with unique content delivered directly to consumers.

This primer outlines the basics of the social media landscape, how out of home advertising fits into an interactive campaign, ways to incorporate social media into creative executions, and more.