Advertising campaign
Normal appearance in daytime
Advertising campaign
Signs of abuse after dark

88% of domestic violence takes place after dark

June 14th, 2017

The Helsinki Police Department collaborated with TBWA\Helsinki and JCDecaux Finland to create a real-time #OOH campaign in Helsinki aimed at raising awareness about the increasing level of domestic abuse in the country and urging citizens to report it. During the day, the posters featured a normal selfie. At night, however, the posters revealed the signs of violence that typically remain for the next 48 hours after an emergency call is made.

More International news

Subscribe to our RSS feed

Syndicate content