Advertising campaign
Normal appearance in daytime
Advertising campaign
Signs of abuse after dark

88% of domestic violence takes place after dark

June 14th, 2017



The Helsinki Police Department collaborated with TBWA\Helsinki and JCDecaux Finland to create a real-time #OOH campaign in Helsinki aimed at raising awareness about the increasing level of domestic abuse in the country and urging citizens to report it. During the day, the posters featured a normal selfie. At night, however, the posters revealed the signs of violence that typically remain for the next 48 hours after an emergency call is made.


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