January 17th, 2012

Activision promoted its latest video game, Call of Duty Modern Warfare 3, by allowing passers-by to view the game’s trailer through an actual sniper scope mounted to the advertising face. At the end of the trailer, participants had the option to scan the poster’s QR code to enter to win a game console. The campaign was the perfect way to TARGET gamers on the streets of Stockholm, Goteborg and Malmore!