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Artisans of Fashion's Crafty Campaign
October 24th, 2012
For a week in Sydney this September, Artisans of Fashion crafted a campaign to raise awareness about India’s rural artisans and celebrate their invaluable skills.
Interactive screens featured four different categories that passers-by could explore: “About Artisans” provided a description of the brand and its activities; “Exhibition” displayed pictures; “Competition” contained a QR code and offered the chance to win a textile tour of India; “Short Movie” contained a television advertisement.
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