Advertising campaign
Advertising campaign

Bus Riders find warmth in human connections

March 14th, 2018



Coca Cola, partnered with JCDecaux, to engage the imagination and senses of bus riders by providing warmth during the cold winter months. Two heating devices were installed inside of the bus shelter. Bus riders were encouraged to find someone around, press the “thank you” buttons at the same time, and let the cold melt away.


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