Advertising campaign
Advertising campaign

Come Chill with jetBlue

August 22nd, 2018



Partnering with JCDecaux, jetBlue recreated an “Aruba breeze” vibe with their bus shelter program in Boston.

 

Wrapping the panels of the shelters with bright and colorful beach imagery and integrating motion detected fans into the side panels, commuters could immerse themselves in breezy thoughts of a relaxing vacation while keeping cool from the blowing fans.

 

Also offering non-stop flights from Boston to Aruba, jetBlue had both MTBA riders and passersby alike shuffling around their schedules to make plans for their next vacation in sunny Aruba.


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