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Promotion in NYC
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Bench replacement in NYC

Come crash on the Conners’ couch

March 22nd, 2018



As fans prepare for the premiere of the Roseanne reboot, ABC added to the anticipation with innovative shelters in New York, Los Angeles, and Chicago. The network replaced typical bus stop benches with the memorable sofa on which many a notable conversation between Roseanne, Dan, Jackie, Darlene, and more took place. Positioned amid full wraps depicting the recognizable living room in some cities, the benches gave devoted viewers an additional opportunity to feel like part of the family that has impacted so many for decades!


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