Advertising campaign
Dynamic content on NYDN
Advertising campaign
Dynamic content on NYDN
Advertising campaign
Tailored messaging on digital screen

Danone’s evian serves up an ace DOOH campaign

September 7th, 2017



The official water of the US Open for more than thirty years, Danone’s evian, is not only dominating on the courts but also off with an inspiring digital out-of-home campaign in the epic tennis tournament’s host city. To connect with New Yorker’s passion for the hometown event, evian collaborated with JCDecaux to combine its #evianOversize promotion featuring tennis professionals such as Madison Keys, Maria Sharapova, and Stan Wawrinka with dynamic content functionality on digital street furniture panels. A New Yorker might see messaging such as “Ace your commute this morning” while en route to the office or “Rain doesn’t stop play in NYC” on a dreary day. “Destination Tennis” host Mayleen Ramey even tweeted out to her followers when she recognized Keys in an advertisement on a digital bus shelter screen!


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