Advertising campaign
Advertising panel with photo printer
Advertising campaign
Photo booth panel powered by Instagram
Advertising campaign
Instant selfie print out

Fanta campaign is an Insta success

April 3rd, 2015

What does Fanta taste like? The beverage company gave passersby in Australia the opportunity to instantly share their thoughts on the subject with an Instagram-powered photo booth as part of the #FantaTastesLike campaign. A rotating backdrop in orange (the color of Fanta’s signature soda) encouraged participants to snap selfies against the panel and to upload them to Instagram using #FantaTastesLike. Furthermore, users who checked into the “Fanta Printergram” instantly received a 6”x4” print out of their selfies directly from the panel, a media first in OOH advertising for Australia!

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