Advertising campaign
Creating messages with the magnets
Advertising campaign
Passers-by playing with the magnetic messages
Advertising campaign
Taking photos of the messages for a free Fanta Jelly Fizz
Advertising campaign
Taking pictures with the new Fanta Jelly Fizz
Advertising campaign
Panels located in Melbourne, Brisbane and Sydney

Fun messages for a fun Fanta drink!

July 13th, 2017



To celebrate the launch of its new product, Fanta Jelly Fizz, Fanta – along with UM and Ogilvy & Mather – teamed up with JCDecaux to produce an innovative campaign in the Central Business Districts of Sydney, Melbourne, and Brisbane in April. The three-custom fridge panels featured a range of 30 worded magnets, encouraging passers-by to create their own messages with the magnets. The fridge dispensed an icy cold Fanta Jelly Fizz as a reward when participants photographed their creations and uploaded the images to a microsite. Passers-by thoroughly enjoyed the interactive and creative campaign promoting the new Fanta Jelly Fizz; a total of 367 samples of the new beverage were distributed in the span of a week. 


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