Advertising campaign
Fully wrapped shelter
Advertising campaign
Group touch point competition
Advertising campaign
Lofbergs Lila coffee sample pack

Löfbergs Lila powers Latvia

March 16th, 2017

In Riga, the capital city of Latvia, famed coffee company Löfbergs Lila proved how a good cup of coffee can unite a community. Several fully wrapped bus shelters enticed caffeine seekers with the promise for a future fix via showcases brimming with coffee packs inside. From 5pm to 11pm every day, those participants who worked together to simultaneously touch 18 different light sensor points, thus opening the showcase panels, gained access to coffee samples. Löfbergs Lila’s campaign was impressive with 1,200 packs given away in just seven days!

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