Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Passers-by are the new face of Club Wien

October 11th, 2017



In order to create a true buzz among customers, Club Wien - a free of charge advantage card that gives access to exclusive city events - partnered up with JCDecaux Norway to go beyond the traditional card-based programmes.

 

 On the roadside of “Opernring” - where tourist attractions are in reachable walking distance and public transportation runs all directions of Vienna - an entire bus shelter was fully branded with bright red wall and floor wraps along with a special build on top of the shelter to ensure brand recall. Inside of the shelter were interactive photo-booths. Brand ambassadors were present to promote the new advantage card, and assist with the photos.   

 

Passers-by willing to participate could subscribe for the card, take photos, and instantly print them out. These photos were streamed live on the digital city light network across the city. Results were significant: over 590 photos were taken and 175 new subscriptions registered during the two-week campaign. 


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