Advertising campaign
Water showcase
Advertising campaign
Water showcase

Procter & Gamble keeps it clean in NYC

May 24th, 2017



Procter & Gamble demonstrated as brilliantly as its Platinum ActionPac tablets clean that New Yorkers can save water without sacrificing hygiene simply by using its product. The team installed a water showcase built for impact which contrasted the tiny Platinum ActionPac against the gallons of water that can be saved with every dish wash cycle. By using such an eye-catching comparison, Procter & Gamble made the detergent buying decision for passersby clean and simple!


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