February 6th, 2012

Clothing and lifestyle brand ESPRIT created an interactive campaign in Amsterdam this past December, providing pedestrians with a wish list for the New Year. Fully wrapped shelters were equipped with a touch screen that allowed pedestrians to select his or her wish for 2012. The video was then sent to a billboard outside the bus shelter and to the participant’s Facebook page, showcasing his or her photo along with their selection. How’s that for making a list and checking it twice?