February 6th, 2012

Pressbyran – one of the largest convenience stores in Sweden – made their “saffron buns” the driving component for their holiday advertising campaign. They transformed several City Information Panels into mock Christmas baked goods, which not only radiated heat for winter-weary pedestrians but also emitted a delicious Christmas-y scent to those passing by. People were prompted to place their hands on the bun and warm their frozen fingers while the intoxicating smell of Christmas filled the air!