Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Slovakians receive the full Galaxy S8 treatment experience

February 2nd, 2018



Samsung ended 2017 with a buzzing two-week OOH campaign promoting its newest and most innovative smartphone yet, the Galaxy S8.

 

JCDecaux bus shelters were transformed and branded with Samsung creatives, evoking the spirit of gift-giving, interactivity, and exploration all throughout Bratislava, Slovakia. At one bus shelter, a special build gave bus riders the chance to sit back and explore the latest features of the Galaxy S8, take photos, customize them, and send the images by email using an interactive touchscreen. A second branded bus shelter incorporated augmented reality and hologram animations of Santa Claus and snowflakes.

 

This captivating campaign sparked bus riders’ interest while also showcasing the myriad of digital capabilities JCDecaux offers. 


More International news

Subscribe to our RSS feed

Syndicate content