Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Sprite offers a refreshing take on a classic

September 28th, 2017



Sprite, JCDecaux Lithuania, and Mediacom came together to create a special event: a fusion between the classical Dutch painting from Vermeer, “Girl with a Pearl Earring,” and street art. For this special occasion, which had a great impact both nationally and abroad, two famous Lithuanian artists, Benas Poderis and Vytautas Stankevičius, teamed up to create this masterpiece for Sprite.

 

A dedicated event was created on Facebook to unite famous bloggers and fans in celebration of art and Sprite refreshment! For two days, samples were distributed in the “chill zone,” and famous DJs entertained the crowd. This Sprite campaign generated social media enthusiasm with 1000+ likes on Facebook and 1600+ on Instagram. 


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