Advertising campaign
Advertising campaign
Advertising campaign

Take a Joy Ride with Mercedes-Benz!

July 3rd, 2018



Mercedes-Benz has partnered with JCDecaux to promote the launch of their brand new A-Class 2018 model in Vienna, Austria!

 

From May 3rd through May 16th, they initiated a full bus shelter takeover at Vienna’s most prominent location. By adding a touch screen and a camera inside the panel, passersby were able to snap selfies with the new model and share with their friends and family. For added hype, they turned the shelter into a showroom for an entire day and created a unique and immersive experience. With just the push of a button, passengers could enjoy a real test ride in the new Mercedes A-Class model after filling out a form.

 

While bringing together car enthusiasts of all ages, this experiential offered an unforgettable experience and the opportunity to relish in a luxurious joy ride!


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