Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Who Wore Them Best?

October 24th, 2012



In Paris this September, JCDecaux helped Optic 2000 promote its new mobile app by installing it in large photo booths.  Inside the booths, passers-by could virtually try on three different pairs of glasses and take a picture with each.  Pictures were then broadcasted on an adjacent giant screen and livestreamed via dailymotion so people could vote for the best picture.  Participation in this campaign allowed for a 25% discount on the pair of glasses that earned the most votes.  This novel, interactive campaign ensured France’s leading eyewear maker will maintain and expand its popularity.

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