MallScape shoppers plan to purchase new cars this coming year. In fact, according to Scaroborough research, in some markets, the majority of those who intend to purchase a new car this year, visit MallScape malls at least once a month.

Scarborough research indicates that:

Los Angeles Mallscape shoppers are nearly two times more likely to plan on buying a new luxury vehicle than the average adult in the LA DMA. MallScape shoppers are 60% more likely to plan on buying a new luxury vehicle than the average adult in the top DMAs. MallScape shoppers are 31% more likely to plan on buying a new SUV than the average adult in the top DMAs. In the Chicago DMA 194,000 MallScape shoppers plan on buying a new car next year— They represent $5.5 billion in new car sales in the next 12 months.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU