Education matters to adult MallScape shoppers. Across the entire MallScape portfolio, shoppers tend to have more college and postgraduate degrees than most adults in the top DMAs. It is likely that our shoppers will pass their value of education onto their children and encourage them to pursue a college degree.

According to Scarborough research:

23% of MallScape shoppers have teenagers in their households. Nearly one fourth of all of our adult shoppers fall within the typical college group: 18-29. 72% of adult shoppers have gone to college. Also, they are 37% more likely to get a college degree than the average adult in the top DMAs. MallScape shoppers are 40% more likely to seek a postgraduate degree than most adults in the top DMAs. MallScape shoppers are 37% more likely to have participated in adult continuing education than the average adult in the top DMAs.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU