MallScape shoppers enjoy buying new jewelry for themselves and others. Compared to most adults in the top DMAs, MallScape shoppers spend more on jewelry and are more likely to purchase jewelry.

According to Scarborough research:

• MallScape shoppers are 40% more likely to purchase jewelry than the average adult in the top DMAs.


• In the New York DMA MallScape shoppers are twice as likely to purchase fine jewelry than their adult counterparts in that same market.


• New York MallScape shoppers are nearly three times more likely to spend over $500 on jewelry than the average adult in the New York DMA.


• MallScape shoppers are 92% more likely to spend over $500 on fine jewelry than their adult counterparts in the top DMAs.

Plesae refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU