Eating out is an integral part of MallScape shoppers' lifestyle. They go out for various reasons - whether to attend business lunches, to grab a bite to eat at the food court while shopping, or to have a cup of coffee.

According to Scarborough research:

MallScape shoppers are 52% more likely to eat in excess of ten times a month at sit-down restaurants, and 32% at fast food restaurants than most Americans in the top DMAs. They tend to go more often to upscale venues (68%), to coffee houses (60%), and to seafood restaurants (32%) than most adults in the top DMAs. On average, they are also more likely to eat Italian (40%), Chinese (15%), and Mexican foods (20%) than most adults in the top DMAs.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU