Beyond their retail purpose, shopping malls have become community centers for social and recreational activities. MallScape malls are the perfect venue to communicate social messages that will reach people throughout the entire spectrum of the population.

Scarborough researches indicates that:

MallScape shoppers are more involved with local socio-political issues than most adults in the top DMAs; 36% of MallScape shoppers always vote in local elections and half always participate in state elections.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU