MallScape shoppers are always on the go – juggling work, school, and busy personal schedules. Therefore, it is no surprise that the majority of MallScape shoppers own a cell phone. They also spend significant amounts on phone services, and they have higher expectations of their day-to-day telecommunication provider.

Scarborough research indicates that:

  • 97% of MallScape shoppers own a cell phone, and they are 34% more likely to spend over $150 on their monthly cellular phone bill than the average American in JCDecaux DMAs. 
  • AT&T is MallScape shoppers’ number one choice for their cellular phone carrier with 33%, followed by Verizon—31%, Sprint—12%, and T-Mobile—11%. 
  • Shoppers who have chosen AT&T as their cellular phone carrier average more than 4.8 million monthly visits to MallScape malls annually. 
  • MallScape shoppers are 53% more likely to be planning to buy a smartphone [Android, Blackberry, iPhone, etc.] in the next 12 months than the average adult in JCDecaux MallScape DMAs.


Please refer to the document on the right for the full findings.



Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU