MallScape shoppers are always on the go, juggling work, school, and busy personal schedules. Therefore, it is no surprise that the majority of MallScape shoppers own a cell phone. They also spend significant amounts on phone services and they have higher expectations of their day-to-day telecommunication provider.

Scarborough research indicates that:

• 91% of MallScape shoppers own a cell phone and they are 28% more likely to spend over $150 on their monthly cellular phone bill than the average American in the top DMAs. 


• AT&T is MallScape shoppers’ number one choice for their cellular phone carrier with 34%, followed by Verizon—28%, T-Mobile—12%, and Sprint PCS—10%. 


• Shoppers who have chosen AT&T as their cellular phone carrier average more than 6 million monthly visits to MallScape malls annually. 


• MallScape shoppers not only use their cell phones for making calls, but they also use its many special features. 60% use their cellular phone for text messaging, followed by E-mail—28%, web searching—23%, and news—21%.

Please refer to the document on the right for the full findings.

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU