Mobile Texting

Texting is a way of providing information to willing customers who have texted an advertised word to a specific SMS abbreviated phone number. Upon receipt of the consumer’s text message, the advertiser sends a reply, such as a game, video, coupon, weblink, or product-related information. Since mobile is an interactive mass media, you can utilize valuable viral marketing methods and build a database of interested consumers.


Other methods such as Bluetooth can also be used to download content and send information to people's mobile devices. This technology allows shoppers to access information and download content to their PDAs directly from mall advertising panels. It seeks out Bluetooth devices so if a Bluetooth-enabled device is activated within the vicinity, this product will try to communicate with it. The user will always have the choice to accept or reject the content.


Please contact your JCDecaux representative for final approval.