Short Hills, NJ

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Location

This enclosed, two-level mall, which houses the greatest concentration of upscale retailers in the world, is located at JFK Parkway and Route 24 in Short Hills, NJ. This dazzling mall is just 23 miles from midtown Manhattan and ten miles from Newark International Airport offering excellent accessibility from all parts of the trade area, especially via the Garden State Parkway and the New Jersey Turnpike (I-95). The Mall at Short Hills ranks among the top ten shopping malls in the country in terms of productivity.

Anchored by

Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's and Macy's

Demographics	Trade area 2009	Newark MSA 2009
Population	3,385,691	2,122,904
Households	1,225,210	768,714
Average HH Income	$90,384	$99,942

Shopper Characteristics

60% of Short Hill's shoppers are married and 44% have children under the age of 18 at home. The majority of The Mall at Short Hills' customer base are professionals/executives or occupy other white-collar positions. 78% have attended college or graduate school.

 

These shoppers comprise the highest income group in the United Sates. They are 70% more likely to have household incomes in excess of $100,000 a year than most adults in the NY DMA.

Shopping Center Information

• On average, shoppers visit The Mall at Short Hills 4 times per month and they stay 1 hour and 23 minutes per visit.
• 82% of all shoppers make at least one purchase while at the mall.
• 55% of the shoppers at The Mall at Short Hills do not have a specific specialty store in mind; on average they enter 2.6 stores per visit.
• 31% of The Mall at Short Hills shoppers are tourists, of which 80% are domestic visitors and their average expenditure is $172.