Richmond, VA

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Location

This enclosed, two-level mall, the premier retail destination in the greater Richmond area, is located off I-64 at Parham and Quioccasin Roads in the west end of Richmond, VA. Regency Square, central to Richmond's prestigious West End residential neighborhoods, is located strategically in the heart of the market's most prosperous growth corridor. This center is the fashion headquarters for such prosperous communities as Wyndham, Wellesley, River Road, Roxshire and Salisbury. Regency Square is only 15 minutes from downtown or from Richmond's south side, and 20 minutes from Richmond International Airport.

Anchored by

Macy's, Sears and JCPenney

Demographics	Trade area 2009	Richmond-Petersburg MSA 2009
Population	831,491	1,091,886
Households	332,056	429,179
Average HH Income	$77,096	$77,038

Shopper Characteristics

Regency Square has a diverse customer base of affluent families and singles. 55% of shoppers are married and 39% have children under 18 at home. They are 78% more likely to have a household income in excess of $100,000 a year than the average adult in the Richmond DMA.

Shopping Center Information

• On average, shoppers visit Regency Square 4.3 times per month and spend two hours and 15 minutes per visit
• On average, shoppers enter 1.9 stores and make a purchase in 47% of them
• 80% of all shoppers make at least one purchase while at the mall
• 59% of the shoppers at Regency Square do not have a specific specialty store in mind