Mall Advertising Campaign
The Shops at Willow Bend
Mall Advertising Campaign
The Shops at Willow Bend

The Shops at Willow Bend

Plano, TX


This two-level finely crafted, enclosed Prairie-style shopping mall is located just north of the Dallas city line. It is at the northwest intersection of the Dallas North Tollway and West Park Boulevard. The Shops at Willow Bend is half of a mile north of the President George Bush Turnpike which provides a direct route to Dallas-Ft. Worth International Airport. The center is also easily accessible from the LBJ Freeway.

Anchored by

The only Neiman Marcus in North Dallas, Macy's, and Dillard's

Demographics Trade area
Dallas CBSA
Population 1,575,543 7,284,296
Households 591,340 2,606,384
Average HH Income $102,215 $89,815

Shopper Characteristics

The Willow Bend trade area enjoys high, double-income households and three major corridors of exceptional technological and office development growth. 62% of shoppers at Willow Bend are married, and 40% have children under 18 at home. 77% have attended college or graduate school, and 67% are white-collar professionals.


Willow Bend shoppers are 43% more likely to have an annual household income in excess of $100,000 than the average adult in the Dallas DMA.

Location: 6121 W Park Blvd. - Plano, TX 75093