Durham, NC

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Location

This state-of-the-art, two-level shopping mall is located in the affluent, rapidly growing southeast section of the city of Durham. It is at the intersection of Fayetteville Road and Interstate 40, the dominant artery linking the three cities of the triangle metropolitan area - Durham, Raleigh and Chapel Hill. The region boasts seventeen universities, colleges and community colleges with a total enrollment of more than 100,000 students. Also, The Streets at Southpoint benefits from its proximity to Raleigh-Durham International Airport, only eight miles away.

Anchored by

North Carolina's first Nordstrom, Macy's, JCPenney, Sears, and Hudson Belk

Demographics	Trade area 2009	Raleigh-Durham MSA 2009
Population	762,533	1,462,001
Households	312,985	585,675
Average HH Income	$86,343	$77,812

Shopper Characteristics

The level of education and the occupation profiles clearly define the shoppers of The Streets at Southpoint as well-educated, white-collar group with strong representation in the professional and managerial ranks. 61% of shoppers are married and 40% have children under 18 at home.

Shopping Center Information