Novi, MI

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Location

Twelve Oaks offers two levels of premier enclosed shopping and is located 25 miles northwest of downtown Detroit in Oakland County. This is the second wealthiest county in the nation of those with a population more than one million. It is easily reached from all communities in the trade area, as well as the extensive business development along nearby freeways. Served by three interstate highways, the center lies two miles from the interchange of I-696, I-275, and I-96. The expansion of I-275 and widening of Twelve Mile Road recently enhanced its excellent accessibility.

Anchored by

Nordstrom, Lord & Taylor, Macy's, Sears and JCPenney

Demographics	Trade area 2009	Detroit MSA 2009
Population	2,017,266	4,633,818
Households	775,232	1,758,257
Average HH Income	$96,295	$83,759

Shopper Characteristics

Twelve Oaks' core customers are young professional families in top income groups. They are mainly married (55%) and 34% have children under 18 at home. 81% have gone to college or graduate school and 56% hold white-collar positions.

 

They are more affluent than most adults in the Detroit DMA, being 84% more likely to have a household income in excess of $100,000 a year. 49% of shoppers are in dual-income households. 

Shopping Center Information

• 93% of all shoppers make at least one purchase while at the mall.
• On average, shoppers visit Twelve Oaks 3.6 times per month and they stay 1 hour and 37 minutes per visit.
• On average, shoppers enter 2.4 stores per visit and make a purchase in 58% of them.
• Out of the 29 major centers in the Detroit DMA, Twelve Oaks is the premiere shopping destination, ranking number one.