Chicago, IL

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Location

This destination landmark, one of Chicago’s foremost tourist attractions, is a seven-level vertical mall located in the heart of the retail corridor on North Michigan Avenue. Offices, luxury condominiums and the world-renowned Ritz-Carlton Hotel Chicago are just an elevator ride away. In addition to great retail, the center houses a live theater venue featuring musicals and plays from Broadway. Water Tower Place is on Chicago’s Magnificent Mile, a beautiful, vibrant, economically thriving and diverse community. On an annual basis, over 20 million people shop the more than 3 million square feet of retail space and over 5 million guests stay in the more than 45 hotels.

Anchored by

Macy's

Demographics	Trade area 2009	Chicago MSA 2009
Population	1,414,222	8,524,264
Households	609,974	3,089,400
Average HH Income	$80,316	$89,971

Shopper Characteristics

Water Tower Place’s provides a diverse make-up of affluent customers which can be divided into three segments: local residents, out-of-town visitors and downtown office workers.

 

35% of shoppers live in dual-income households and they are 41% more likely to have household incomes in excess of $100, 000 a year.

Shopping Center Information

• Water Tower Place generates 25% of the retail sales on North Michigan Avenue.


• On an annual basis, the tourism market for Water Tower Place contributes 55% to its sales and accounts for 42% of its customers. 52% of the shoppers on Michigan Ave begin their shopping day at Water Tower Place.