West Hartford, CT

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Location

This enclosed, two-level mall is located in the economic and geographic heart of Southern New England just seven miles from Hartford, CT. Westfarms serves the affluent communities of Central Connecticut; also, many regular shoppers travel beyond the immediate trade area. Westfarms sits adjacent to Central Connecticut's major east/west corridor, I-84. The completion of state Route 9 (Central Connecticut Expressway) further facilitates access for customers in this growth corridor. 

Anchored by

Nordstrom, Lord & Taylor, Macy's and JCPenney

Demographics	Trade area 2009	Hartford MSA 2009
Population	1,194,492	1,239,737
Households	461,459	474,363
Average HH Income	$83,298	$85,033

Shopper Characteristics

Westfarms has a young, professional and highly family-centered customer base in the top income segments. 55% are married and 47% have children under 18 at home.

Shopping Center Information

• On average, shoppers visit Westfarms 4.1 times per month and they spend 1 hour and 44 minutes per visit.
• 65% of shoppers at Westfarms do not have a specific specialty store in mind.
• On average, shoppers enter 2.9 stores per visit and they make a purchase in 72% of them.
• Shoppers average $87 per visit.