Grand Rapids, MI

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Location

For over thirty years, Woodland has been the premier shopping mall in all of western Michigan offering one level of enclosed shopping. It is located at the northwest corner of 28th Street (M-11) and east Beltline Road (M-37). This intersection has the highest daily volume of traffic in all of western Michigan. Also, Woodland is located five miles from Gerald R. Ford International Airport, and six miles from downtown Grand Rapids.

Anchored by

Macy's, JCPenney and Sears

Demographics	Trade area 2009	Grand Rapids-Muskegon-Holland MSA 2009
Population	829,229	1,179,719
Households	306,879	439,744
Average HH Income	$72,556	$72,804

Shopper Characteristics

60% of shoppers are married and 44% have children under 18 at home.

They are well educated; 67% have attended college. Shoppers at Woodland are more affluent than most adults in the Grand Rapids DMA, being twice as likely to have household incomes greater than $100,000.

Shopping Center Information

• On average, shoppers visit Woodland 3.8 times per month and stay on average 1 hour and 11 minutes.


• 82% of all shoppers make at least one purchase while at the mall.


• On average, shoppers enter 2.9 stores per visit and make a purchase in 59% of them.