MallScape Testimonials

Agency

  • "As you know the JCDecaux MallScape units are large, attractive and well-positioned relative to mall traffic.  These elements make for excellent signs in a targeted and high-traffic environment.  The outstanding recall and awareness rates are proof of these qualities."

    Phil Donahue, OOH Media Supervisor on Kraft brands for Starcom
  • "I want to express my continued satisfaction in working with JCDecaux's media opportunities.  We've always been able to come back year after year for all types of airport signage for Emerson and Standard Federal Bank.  We've also seen our regional McDonald's and LaSalle Bank clients advertise on your beautiful bus shelters.  I've been really excited just in the past few months to see our new clients utilize many of JCDecaux's opportunities.  For example, we've had regional McDonald's, LaSalle and Standard Federal Banks to advertise in your malls and we have had The Chicago Tribune on your shelters just in the past four months! To see our clients see the benefits of what your company has to offer and to see them be pleased with the results is very gratifying". 

    Alison Kruse, Outdoor Media Group

Cosmetics

  • "JCDecaux's MallScape Program is the most perfect high-end media vehicle to successfully maximize brand-identity and dramatically boost foot traffic to the stores.  Year-on-year our sales increased by 21.6% with the best malls recording an increase of 35.4%."

    Stephanie Guinard, VP Retail Marketing Worldwide, L'Occitane
  • "JCDecaux has created an impressive in-mall magazine to attract our Clinique customers just as a magazine or newspaper would do-but we know the "readers" are actually customers of that mall.  It creates immediacy of message that no other [media] vehicle can."

    Nancy McKay, Northeast Regional VP for Clinique

Education or Government

  • "We believe that MallScape advertising provides much value for branding and direct response.  We are trying to make everyone in town aware of DMAC, and having our ad in the mall has helped us reach that goal - we had several enrollments from students who directly referenced the ad as a reason for applying.  Students may research us on the internet or attend a presentation at their school; having an additional large advertisement than they see in the mall on a regular basis helps boost their confidence in our college as a reputable learning institution."

    Tony Palmieri, Executive Vice President, Digital Media Arts College
  • "Over the weekend I visited Tyson's Corner Center, a premiere mall with over 300 upscale stores that is near my home.  Imagine my surprise to see a HUGE copy of one of our Small Step ads at the entrance to one of the food areas! Wonderful placement and a location that will get a huge amount of traffic."

    Ellen Field, Senior Advisor to the Assistant Secretary of Health, Office of Public Health & Science

Luxury Goods

  • "During that 4 week period, we showcased our leather belt brand campaign.  In analyzing the sales, we found belt sales increased in those markets 43%.  We are very encouraged by this initial news and look forward to delivering more positive sales information as the promotional period continues."

    Helene Pacifico, US Marketing Manager, MontBlanc

Mall Retailers

  • “The MallScape program increased traffic to and awareness of our store."

    Rachel Falus, Marketing Manager, Escada
  • “We are located inside a mall and I use the display panels provided by JCDecaux for reaching customers who are already in the mall. This works very effectively. Customers walk in and say they saw our ad in the mall.”

    Carney Davis, co-owner of Dunkin’s Diamonds
  • "JCDecaux mall panels provide an upscale vehicle to advertise near point of sale.  This innovative and highly visible form of mall advertising has afforded Nautica increased target brand awareness for product launches as well as during key selling time periods."

    Patricia Garcy-Gottfried, Sr. Director Media and Marketing Services at Nautica
  • "Our sales jumped up incredibly due to the publicity in the mall and we had so many people come into our store asking for "the cute butterfly bag".  We have almost sold out of all sizes in this pattern because of it!"

    Angie Herrera, LeSportSac Assistant Store Manager (Beverly Center)
  • "During our MallScape campaign of ten key malls nationwide [for 4 weeks], we experienced a surge of inquires on both Giorgio Armani and Emporio Armani eyewear coming from all three of our distribution channels.  The Solstice sunglass boutique stores, as well as several optical shops, also wanted to increase their inventory on the styles to satisfy their customers' inquires.  MallScape provided an incredible amount of brand awareness as well as foot traffic for the retailers in which we do business.  We hope to repeat this program in our spring media plan next year."

    Jaimie LaFrano, Director of Advertising, Safilo USA
  • "The store LOVED the added exposure, and the MallScapes really helped increase foot traffic.  We're very excited to continue the program in the fall."

    Lily Cortland, Advertising Manager for MaxMara USA
  • "The posters seem to be having a very positive influence at Water Tower [Place].  Through the first 10 days of the month, our numbers are up considerably over last year and we are pretty sure that our advertising program has something to do with it."

    Jon Rubenstein, Store Director, Campus Colors/Pro Colors
  • "I get lots of feedback from new customers who do see the ad coming from the escalator.  The traffic has definitely improved and it was just what we needed!"

    Ron Menor, Franchise Owner, Yogen & Fruz

Media and Movies

  • "Harper's Bazaar's primary business goal is to increase our advertiser's sales at retail, so I'm thrilled to tell you about a phenomenally successful Harper's Bazaar program.  Launched in mid-September, Hottest, Newest, Latest is our new co-branded advertising program in affluent shopping centers launched in partnership with JCDecaux, one of America's leading Out-Of-Home advertising networks.  Designed to reach women when they're predisposed to spend, this smart added-value program gives participating advertisers such as A. Testoni, Chloe, Christian Dior, Furla, Judith Leiber, Swarovski, and Valentino bonus exposure with Out-Of-Home advertising that reaches over 12 million women over a one-month period in some of the best affluent shopping centers in America..."

    Valerie Salembier, Senior Vice President Publisher, Harper's Bazaar
  • "We thought the JCDecaux MallScape ads looked vibrant and we loved the fact that they were strategically placed in locations where moms of young children were sure to see them.  MallScapes were an impactful way of communicating Curious George's arrival on PBS KIDS."

    Karla L. Swinton, Associate Director, Brand Strategy & Promotion, PBS KIDS

Medical

  • "MallScape is a valuable component of our marketing strategy.  It works in concert with our other advertising tactics and puts us in front of our target audience in a cost effective manner.  In addition to being a pleasure to work with, the people at JCDecaux have added value to our program by helping us to establish a mutually beneficial relationship with mall management in our primary service area."

    Wendy B. Soneson, Communications Officer, University of Connecticut Health Center

Real estate

  • "JCDecaux does a superior job with its excellent placement and outstanding exposure that everyone can see in the mall.  Their quality is second to none."

    Scott Ryan, Village Green

Sport and Entertainment

  • "The MallScape program with JCDecaux has worked wonders for Broadway in Chicago and our production of WICKED.  The program lets us reach an active, influential patron base with discretionary income, in a manner that is eye-catching, low in media clutter, and at a time when they are in a mindset to make a purchase.  We are very pleased with the results and the support we received from everyone at JCDecaux."

    Gay Leffler, Marketing Director, Broadway in Chicago
  • "Augmenting our traditional branding strategy with Out-Of-Home media showed dramatic results for us at the Florida Aquarium.  Because of the vibrant visual content, our mall postings generated increased awareness of both our brand and special events messages as captured in our exit surveys.  We plan on keeping this vehicle as part of our marketing mix for the foreseeable future."

    Ralph R. Rodriguez, Vice President of Sales and Marketing, The Florida Aquarium