Beverage brands leverage airport advertising to grow market share.
Non-alcoholic or slightly spiked, airport advertising has you covered with your last sips of the summer. Both Bubly and Truly are leveraging our premium digital networks in Los Angeles and Boston international airports to gain market share amongst travelers!
In the waning days of the hottest summer on record, the American public is staying hydrated with canned beverages. According to Nielsen data reported by CNN, Ready-to-drink (RTD) beverages accounted for $10.9 billion in US sales over the past 12, months, up 7% from last year. Non-alcoholic options are also on the rise; Statista data shows that the U.S. generates the most revenue in this sector- (496 billion in 2023).
As the category of non-alcoholic seltzers and spiked RTD beverages continues growing exponentially, it follows that leading brands like Truly and Bubly will have to work to maintain and grow their market share. Advertising on full-coverage networks with synchronized, head-on screens like our Bridge Media Bands in LAX is a great way for Bubly to ensure impact with a mass audience.
Truly is also taking advantage of prominent placements to maintain market share! In Boston Logan International Airport, arriving travelers waiting in baggage claim are sure to spot these bright creatives on our Interactive Visitor Kiosks. Passengers can also spot the brand on overhead static banners near Terminal A ticketing, ensuring 100% SOV with domestic arrivals and departures in this busy area!
Beverage brands can also benefit from more specific targeting with airport advertising: in IAH, HOU and DFW, Coca-Cola is running game-day creatives to encourage sports fans to choose Coke Zero for their tailgating and game viewing refreshments. Timed to run through August and September, this creative builds brand awareness heading into the massively popular U.S. football season.
Airport advertising provides the perfect platform for companies to refresh their brand messaging and presence- whether it’s for alcohol, sparkling water, or soda.