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This three-level, enclosed center located in Gwinnett County is the centerpiece of the most unique shopping and entertainment destination in metropolitan Atlanta. The Mall of Georgia is located adjacent to I-85, I-985, SR 20, and Atlanta's outer loop, which has been designed to become the new perimeter highway for the city of Atlanta. The collective total on all major roads passing the site is more than 200,000 people each day.
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Mall of Georgia
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Average visits per month: 1,567,216
Trade area population: 788,694
Number of stores: 220
Size in sq. ft. 2,000,000
Total number of ad faces: 163
Shopper Average HHI: $88,705
DMA Average HHI: $83,936
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Anchored By
Macy's, Nordstrom, Dillard's, JCPenney, Belk, and Dick's Sporting Goods.
Demographic
Information
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Trade Area 2009 |
Atlanta MSA 2009 |
| Population |
788,694 |
5,040,428 |
| Households |
285,385 |
1,892,033 |
| Average HH Income |
$92,634 |
$86,000 |
Shopper
Characteristics
The majority of shoppers at Mall of Georgia are married (73%) and 51% have children at home. Also, 65% have attended college or graduate school and 53% are white-collar professionals. Mall of Georgia shoppers are affluent, neary one third have annual household incomes in excess of $100,000. 62% live in dual-income households.
Shopping
Center Information
On average, shoppers stay for 1 hour and 48 minutes per visit.
90% of all shoppers make at least one purchase.
Shoppers average $85 per visit.
71% of Mall of Georgia's shoppers do not come with a specific purchase in mind and 84% do not have a particular store in mind.
On average, they enter 5 stores per visit and make a purchase in 58% of them.
Out of the 29 centers in the Atlanta DMA, Mall of Georgia is the preferred shopping destination, ranking number one.
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