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Select a package to see how transportation advertising can help you best reach your audience.
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PATH Rapid Transit System
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Visit Homepage
DMA Ranking:
1
Average Monthly Passengers:
5,700,000
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Overview
The PATH, a commuter train system that operates 24 hours a day/7 days a week, serves as the primary transit link between Manhattan and neighboring New Jersey urban communities. Primarily serving residents of Hoboken, Jersey City, Newark and Harrison, it also links other suburban communities via NJ Transit and other bus lines.
The advertising signs inside the PATH’s 340-car fleet and 13 stations, combined with high traffic ridership, will bring frequency of exposure to any advertising campaign!
Facts
Serves 75 million annual captive passengers
Riders are primarily affluent professionals who commute from New Jersey or lower Manhattan to either the Financial District or Midtown Manhattan
Commuters Profile:
- 43% of all PATH trips into NYC are to the Financial District. These commuters are affluent corporate decision makers who are difficult to reach via traditional media
- 70% have attended college or graduate school
- 79% are full-time or part-time professionals
- Average household income of professionals is $114,374
- 64% have a HHI of $75,000+. Half earn over $100,000 a year
- 58% do not speak a second language; Spanish is the most common foreign language spoken by PATH customers (14%)
Consists of 4 lines and 13 stations
Main stations are 33rd Street (Herald Square, across from Macys), Hoboken and Journal Square and surrounding suburbs
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