New 17-Foot Tall Advertising Kiosks

JCDecaux Boston Kiosks Interactive Map

JCDecaux offers 4 new networks of 17-foot advertising kiosks in 48 downtown locations, strategically selected to deliver Boston's most coveted business, entertainment and shopping districts.

 

 

These Kiosks deliver:

 

The Vehicular and Pedestrian Traffic

  • Boylston Street, the Big Dig, Massachusetts Avenue, John F. Fitzgerald Expressway and Congress Street

Boston Key Shopping Districts

  • The Prudential Center, Copley Place, Downtown Crossing, Faneuil Hall and Boylston Street
  • In front of Neiman Marcus, Lord & Taylor and Macy's Department Stores

 

Competitive Information

When investing in the same media budget as bulletin, our kiosk impressions are nearly three times higher than that of downtown bulletins as illustrated by the below table.

 

 

A 18+ Panels Week Total Impressions CBSA Reach* Frequency TRPs
Kiosks 24 4 9,525,984 39% 7 249
Bulletins 5 4 3,706,411 15% 7 99

 

Audience Delivery

JCDecaux Boston Kiosks are audited by the Transit Audit Bureau (TAB) and as such we are able to provide standardized, quantitative and reliable TAB Out-Of-Home Ratings

 

 

  Panels Week Target GRP Total Impressions Target Reach* Average Frequency
Adults 18+ 24 4 249 9,525,984 39% 7
Adults 21+ 24 4 244 8,828,699 38% 7
Income $75k+
(adults 18+)
24 4 276 4,977,204 45% 6

 

*Boston-Cambridge-Quincy CBSA (population = 3.6 million)

 

Source: 2012 Telmar Group Inc.

 

The above audience delivery numbers are for planning purposes only and may vary based on availability and final unit locations