- STREET FURNITURE
- JCDECAUX INNOVATE
New 17-Foot Tall Advertising Kiosks
JCDecaux offers 4 new networks of 17-foot advertising kiosks in 48 downtown locations, strategically selected to deliver Boston's most coveted business, entertainment and shopping districts.
These Kiosks deliver:
The Vehicular and Pedestrian Traffic
- Boylston Street, the Big Dig, Massachusetts Avenue, John F. Fitzgerald Expressway and Congress Street
Boston Key Shopping Districts
- The Prudential Center, Copley Place, Downtown Crossing, Faneuil Hall and Boylston Street
- In front of Neiman Marcus, Lord & Taylor and Macy's Department Stores
When investing in the same media budget as bulletin, our kiosk impressions are nearly three times higher than that of downtown bulletins as illustrated by the below table.
|A 18+||Panels||Week||Total Impressions||CBSA Reach*||Frequency||TRPs|
JCDecaux Boston Kiosks are audited by the Transit Audit Bureau (TAB) and as such we are able to provide standardized, quantitative and reliable TAB Out-Of-Home Ratings
|Panels||Week||Target GRP||Total Impressions||Target Reach*||Average Frequency|
*Boston-Cambridge-Quincy CBSA (population = 3.6 million)
Source: 2012 Telmar Group Inc.
The above audience delivery numbers are for planning purposes only and may vary based on availability and final unit locations