Case Study: impactful ads

Creative elements to consider when designing IMPACTFUL Out-Of-Home advertisements:

  • Position and Size

Applying the OCOptimiser guidance on Position & Size of creative elements can produce a substantial increase in the effectiveness of a proposed Outdoor creative.

  • Left vs. Right

OCOptimiser guidance on position of pack shot indicates that positioning products on the left hand side (LHS) of a poster
increases brand recall compared to versions where the product is shown on the right hand side (RHS).

creative position study

  • Which creative generates highest Recall

Use the creative option best suited to delivering the campaign objective.