Hot Weather Calls for Frozen McCafes!

July 30th, 2018



During the summer months of June and July, McDonald’s optimized DOOH temperature sensitive capabilities for a national campaign.

 

To encourage frozen drinks sales, street furniture and mall panels automatically switched copy with relevant and engaging messages once the temperature reached a minimum level of 60 degrees fahrenheit. McDonald's representative shares anticipation for popular hot drinks selection sales as well with the DOOH campaign, "Like everyone we’re hoping for a hot summer but coffee lovers need not despair whatever the weather we will still be serving our popular hot drinks selection including our new flat white!”


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