Outdoor Advertising
Chicago
Outdoor Advertising
San Francisco
Outdoor Advertising
Boston
Outdoor Advertising
Chicago
Outdoor Advertising
Boston
Outdoor Advertising
Los Angeles
Outdoor Advertising
Boston

Street Furniture Advertising

 Why Street Furniture Advertising?  |  U.S. Overview  |  History  |  World Overview

Why Street Furniture Advertising?


People's lifestyles are changing.  Americans are increasingly spending more time outside of their homes and traditional media channels like television, radio, newspapers, and magazines are no longer sufficient to reach them.

Quote from the Wall Street Journal
“Outdoor advertising is getting tougher to ignore as it branches out beyond the old-fashioned Billboard. As advertisers find it harder to reach consumers through television and radio, the increasing array of Out-of-Home is looking more attractive.”

 
JCDecaux North America reaches millions of Americans everyday while they travel by car and when they walk and shop in city downtowns.  JCDecaux offers advertising space on street furniture like bus shelter advertising, newsstand kiosks, and City Information Panels in Los Angeles, Chicago, Boston, San Francisco, and St. Louis.

 

JCDecaux Advertising Benefits:

  • Extend the reach of your ad campaign and build frequency by broadening broadcast, print, and internet messages beyond the home
  • Deliver competitive cost-effective impressions
  • Communicate effectively by eliminating media waste through careful demographic targeting and use of Eyes-On data (people exposed to the advertising)
  • Convey point-of-sale reminders about products or services, moments before a purchase decision is made
  • Offer directional support by providing proximity messaging to businesses and point-of-sale retailers
  • Allow for direct response to your ad, with call to action messages by including website addresses, phone numbers/texting options, to extend the life of your campaign
  • Facilitate co-op and merchandising opportunities by building integrated branding programs
  • Benefit from working with our team of Innovate specialists who will help you generate ideas to make your advertising more interactive and engaging

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U.S. Overview


JCDecaux launched the "street furniture revolution" in the U.S. in 1992 when it demonstrated its unique automatic public toilets in New York City. The experiment attracted nationwide attention to JCDecaux street furniture, including bus shelters, newsstands, public information panels and other amenities. It also led to a 20-year contract in San Francisco in 1994, which is entirely funded by first-class advertising.  2002 marked a rapid change in the growth of the company's development in the U.S. market, with street furniture programs in Chicago and Los Angeles.  Also, in 2003 Wall USA and JCDecaux North America partnered to offer advertisers first-class street furniture programs in Boston, which are now run solely by JCDecaux.

 

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History


In 1964, Jean-Claude Decaux invented the concept of the Street Furniture market, with a simple but innovative idea; to provide well-maintained Street Furniture free of charge to cities and towns, in exchange for the right to place advertising on these structures.


From the beginning, Street Furniture became a very attractive medium for advertisers, because it gave them access to advertising space in city centers where advertising was generally very restricted.

 

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World Overview


JCDecaux North America is part of an international media and communications company, JCDecaux Out-of-Home Media Group, founded in 1964. JCDecaux is the world leader in out-of-home media with advertising panels across more than 50 countries that reach approximately 300 million people worldwide every day. It is Europe's largest billboard owner and the world's largest owner of street furniture.


JCDecaux is number one worldwide in Street Furniture in terms of revenue and the number of advertising faces. As of 31 December 2012, the company had Street Furniture contracts in over 1,836 cities, totaling over 434,700 advertising faces in 48 countries.  Our portfolio of Street Furniture contracts is unique in the world, including a presence in 38 of the 50 largest European cities through either Street Furniture or Large Format activities.

As of 31 December 2012, the geographic coverage of our Street Furniture business was as follows:

Country Number of Advertising Faces
Europe (1) 231,992
France 105,774

Asia-Pacific (2)

34,726
United Kingdom 26,393
North America (3) 13,780
Rest of the World (4) 22,078

  total: 434,743

 

(1)     Includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland,, Germany, Iceland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Portugal, Republic of Ireland, Russia, Slovakia, Slovenia, Spain, Sweden, Turkey and the Ukraine. Among these countries, the majority of advertising faces are located in Austria, Germany, the Netherlands, Belgium, Spain, Sweden, Portugal and Finland.
(2)     Includes Australia, Japan, Korea, Singapore, Thailand, China (including Hong Kong and Macau), and India.
(3)     Includes Canada and the United States. The majority of faces are in the United States.
(4)    Includes Algeria, Argentina, Brazil, Chile, Israel, Uruguay, Kazakhstan, Uzbekistan and Qatar

 

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