Port Authority transforms into an immersive branding zone this summer with Haagen-Dasz and The Bronx Tale domination campaigns!

July 28th, 2017



What better way to start off the summer season than with tickets to a Broadway Show and an ice cream in hand?

 

Haagen-Dasz and Broadway’s The Bronx Tale created a full PABT station domination by canvasing an array of media formats at this commuter hub, reminding passersby of all that NYC has to offer! Both ad buys consisted of an impressive variety of interior ad panels including floor graphics, wall wraps, backlit verticals, charging stations and more!

 

Haagen-Dasz and The Bronx Tale's high-impact positioning put their brands at the forefront of commuters' minds while traveling through this high-trafficked transit hub during the summer months.


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